samuraifrog: dariuswhiteplume: (via juliasegal) TRANSCRIPT 1. if it is possible to cut out a word, cut it out. 2. never use a long word where a short word will do. 3. never use a passive when you can use an active. 4. Avoid foreign & technical words. 5. Never use a metaphor that you’ve seen in PRINT. 6. Break any of these rules to avoid something outlandish.

samuraifrog:

dariuswhiteplume:

(via juliasegal)

TRANSCRIPT

1. if it is possible to cut out a word, cut it out.

2. never use a long word where a short word will do.

3. never use a passive when you can use an active.

4. Avoid foreign & technical words.

5. Never use a metaphor that you’ve seen in PRINT.

6. Break any of these rules to avoid something outlandish.